Our search is driven by keywords and phrases in product titles and descriptions.
For example, if you are selling a product, such a floral scarf, that would make a great gift for Mothers day then you would have the keyword or phrase "Scarf, Scarves, Floral, Gift for Mothers Day, Gift for Her" in the title.
In the description you might write something like:
"This beautiful scarf makes the perfect gift for her or for Mothers day".
Please always include plurals of the type of product you are selling in your titles for example if you are selling a pen:
"Pen, Pens".